Marketing Plan for Author's Ebook
As a marketing intern for C&M Online Media, Inc., I was responsible for developing a marketing plan for my client's book that could be passed on to the next intern after my internship was over. The plan below represents the span of my marketing work during my internship at C&M Online Media, Inc.
August 2012
Begin asking for feedback and testimonials
Have members of target audience read samples of the book and provide commentary
September 2012
Brainstorm potential marketing ploys
Brainstorm titles for MS and establish a working title
Test a few experimental ploys
Research and list all social media websites for authors and author pages
Research web hosting sites to set up author’s website
Research domain names for author’s website
Research and list organizations of career counselors and library associations
Contact organizations of career counselors and library associations asking for mailing lists
Create table list of organizations contacted for mailing lists
October 2012
Organize mailing list contact information; include responses and promises made
Write press release template
Create/Design cover samples
Write product description
Make a list of BISAC codes
Finalize the book’s title
Update press release, cover samples, and product description according to final title
Create marketing theme
Create publication contact list
November 2012
Write and collect testimonials
Finalize press release and product description templates
Finalize ebook sample cover
Brainstorm ideas for book trailers
Create short book trailer
Develop idea for author interview trailer
Film interview with author
Create author interview trailer
Research and organize contact information of TV and Radio Stations
Research and organize contact information of book stores
August 2012
Begin asking for feedback and testimonials
Have members of target audience read samples of the book and provide commentary
September 2012
Brainstorm potential marketing ploys
Brainstorm titles for MS and establish a working title
Test a few experimental ploys
Research and list all social media websites for authors and author pages
Research web hosting sites to set up author’s website
Research domain names for author’s website
Research and list organizations of career counselors and library associations
Contact organizations of career counselors and library associations asking for mailing lists
Create table list of organizations contacted for mailing lists
October 2012
Organize mailing list contact information; include responses and promises made
Write press release template
Create/Design cover samples
Write product description
Make a list of BISAC codes
Finalize the book’s title
Update press release, cover samples, and product description according to final title
Create marketing theme
Create publication contact list
November 2012
Write and collect testimonials
Finalize press release and product description templates
Finalize ebook sample cover
Brainstorm ideas for book trailers
Create short book trailer
Develop idea for author interview trailer
Film interview with author
Create author interview trailer
Research and organize contact information of TV and Radio Stations
Research and organize contact information of book stores